NeatCheeks Flavored Face Wipes is on a mission to feed 100,000 children over the next year. The company has launched its newest flavor of face wipes, Berry Lemonade, through an Indiegogo campaign that will raise donations for Baby2Baby, a national organization that provides low-income children with the basic necessities that every child deserves.

“I’m very excited to launch our #Flavor2Feed campaign,” says CEO and founder, Danielle Stangler. “It has always been a passion of mine to help children and fight hunger. Through our new flavor we will be able to forever support this mission.” For every pack of NeatCheeks newest flavor sold, a portion of proceeds will be donated to help feed families and provide necessities for families in need.

NeatCheeks supporter and celebrity mother, actress and humanist Jaime King is partnering with the company to help launch the #Flavor2Feed campaign. “I am beyond overjoyed to partner and put all my heart behind this campaign. Baby2Baby is one of the country’s greatest non-profits that provide essentials to families on a national and local level,” says King.

Nearly 7 million essential items were distributed to children through Baby2Baby in 2015. One out of three moms have had to choose between giving their babies diapers or food according to the organization. This is a statistic Jaime and the NeatCheeks team want to help change through the #Flavor2Feed campaign. The campaign will run through the month of November with a goal of $10,000.